Should Sierra Madre Sell the Naming Rights to the Library?

Mod: I confiscated the following missive from one of my favorite small city blogs, Encinitas Undercover (link here). This letter comes to us from a rather wealthy family down there who wants to cut loose with large amounts of cash and get the town Library named after one of their own. Which set me to thinking. Since it appears that most of the Measure UUT haul is going towards salvaging the Police Department, along with paying down Sierra Madre's $9 million dollar CalPERS exposure, we could be soon hearing again about how at risk the library might be. So here is my solution. How about putting naming rights for the Library up for grabs and selling them to the highest bidder? It could be an individual, a company, or anything else that has some cash to burn. Just as long as their check doesn't bounce. My bet is there could be some strong interest in town. If you are intrigued, here is that Encinitas letter.

Dear (Arts Organization):

We are proud of the fact that the Mizel Family Foundation has worked tirelessly through our community activism and philanthropy to make Encinitas a better place. And now I’m asking for your assistance.

Several months ago, we proposed that the city rename its library to the Patricia Mizel Encinitas Library. In exchange the city would receive $2 million, $500,000.00 of which will go to the Friends of the Encinitas Library.

I believe this to be a good deal for our city, as our local government is always in need of funding for infrastructure, parks, public safety, or other basic services.

Previously, the City Council supported the concept 4-0, with those voting expressing clear support for the idea. But now, we hear that some Councilmembers may have changed their mind – and it’s not entirely clear why.

That’s where you come in. Please join me in urging the Encinitas City Council to adhere to their original position in support of accepting this deal. It’s in the best interest of the city and our residents.

Please click here to download a sample letter of support for you to send to the Encinitas City Council. I would greatly appreciate it if your organization would be willing to send a letter as well as encourage your members to send in letters as individuals.

Click here to download a cover letter you can send to your members encouraging them to join our effort.

Please send this letter to our City Council no later than August 12th. Please also feel free to e-mail your letter to council@encinitasca.gov.

In addition, here is a link to this effort’s website, which contains other ways you can take action.

Thank you for your support.
Sincerely,
Steve Mikel
Mizel Family Foundation

Mod: If this works in Sierra Madre there are a number of other naming rights that people might want to buy. The Police Station, the Fire Station, City Hall, various parks, water facilities, parking lots. The list is sure to be a long one.

Here is a list of public buildings that went on to enjoy the benefits of private sponsorship.


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